Effective Date: October 8, 2026

Last Updated: October 8, 2026

Care From Heart DBA Care at Home (“Company,” “we,” “us,” or “our”) operates the website https://CareAtHomeToday.com/ (the “Site”). We provide non-medical home care services for seniors in Northern California.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, contact us through our website contact forms, or interact with our online advertisements. Please read this Privacy Policy carefully.

1. Information We Collect

We only collect personal information that you voluntarily provide to us, as well as certain automated browsing information when you visit our Site.

A. Information You Voluntarily Provide

  • Contact Form Submissions: When you fill out our “Contact Us” or inquiry form on our Site, we may collect personal details such as your name, email address, phone number, physical address/zip code, and any specific details or messages you choose to share regarding non-medical home care needs.
  • Direct Communications: Information you provide when emailing, calling, or messaging us directly.

Note: Our website does not support user account registration, user logins, or online e-commerce transactions.

B. Information Collected Automatically (Cookies and Tracking Technologies)

When you visit our Site, we and our third-party service providers use cookies, web beacons, tracking pixels, and similar technologies to collect information about your device and website usage, including:

  • Google Analytics (GA4): Collects IP addresses, browser types, device information, referring URLs, pages visited, and time spent on the Site to analyze web traffic and improve site functionality.
  • Google Ads & Advertising Cookies: Used to track advertising performance, conversion rates, and deliver relevant advertisements on Google’s network.
  • Meta (Facebook) Pixel: Tracks visitor actions on our Site to measure effectiveness of our Facebook advertising campaigns, optimize ad targeting, and deliver retargeted ads.
  • Better Business Bureau (BBB) Seal & Widgets: The BBB dynamic seal embedded on our site may use cookies or scripts to verify our accreditation and measure site interaction in accordance with the BBB Privacy Policy.

2. How We Use Your Information

We use the information collected for legitimate business purposes, including:

  • Responding to your inquiries and scheduling non-medical care consultation services.
  • Communicating with you regarding service requests or updates.
  • Operating, maintaining, and improving our Site user experience.
  • Analyzing Site traffic and marketing effectiveness via Google Analytics.
  • Conducting marketing and targeted advertising through Google Ads and Meta (Facebook) Ads.
  • Complying with legal obligations, industry standards, and internal policies.

3. Legal Basis for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, our legal bases for processing your personal data include:

  • Consent: Where you have given explicit consent (e.g., submitting a contact form or accepting cookie tracking).
  • Legitimate Interests: Necessary for our legitimate business interests, such as managing inquiries, advertising our non-medical care services, and securing our website.
  • Legal Obligations: To comply with applicable laws and regulatory requirements.

4. Disclosure and Sharing of Information

We do not sell your personal information for monetary compensation. However, we may share your information in the following circumstances:

  • Third-Party Service Providers: We share data with trusted analytics and advertising partners (such as Google Analytics, Google Ads, Meta) to measure and optimize our website and ad performance.
  • Compliance with Law & Safety: We may disclose your information if required to do so by law, court order, or governmental regulations, or to protect the rights, property, and safety of our company, clients, or others.
  • Business Transfers: If our business undergoes a corporate restructuring, merger, sale, or transition, your information may be transferred as part of the business assets.

5. Cookies and Your Opt-Out Choices

Most web browsers accept cookies by default. You can modify your browser settings to decline or remove cookies. Please note that disabling cookies may affect website functionality.

  • Google Analytics Opt-Out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
  • Google Ads Opt-Out: You can customize or opt out of personalized ads via Google Ad Settings.
  • Meta (Facebook) Ad Preferences: You can adjust your ad preferences through your Facebook Ad Settings.
  • Do Not Track (DNT) Signals: Currently, our website does not respond to automated browser “Do Not Track” signals, but you can control cookie settings directly via your browser or opt-out tools.

6. California Privacy Rights (CCPA / CPRA & CalOPPA Notice)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA/CPRA):

  • Right to Know: Request details about the categories and specific pieces of personal information we have collected, used, or disclosed about you.
  • Right to Delete: Request deletion of personal information we have collected from you, subject to legal exceptions.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Opt-Out of Sale or Sharing: We do not sell personal information for money. However, sharing data with advertising networks (like Meta and Google) for targeted ads may be deemed “sharing” under CCPA. You have the right to opt out of such sharing.
  • Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

7. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, please be aware that no transmission over the Internet or electrical storage is 100% secure.

8. Third-Party Links

Our Site may contain links to third-party websites (such as BBB.org). We are not responsible for the privacy practices, policies, or content of external third-party sites. We encourage you to read the privacy statements of every website you visit.

9. Children’s Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately to have it deleted.

10. Updates to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated policy on our Site. The “Effective Date” at the top will reflect the date of the latest revisions. We encourage you to review this policy periodically.

11. Contact Us

If you have questions, comments, or requests regarding this Privacy Policy or our data practices, please contact us at:

Care From Heart DBA Care at Home

Website: https://CareAtHomeToday.com/

Phone: (510) 972-0870

Email: [email protected]

Address: 29300 Kohoutek Way, STE 130, Union City, CA 94587